Services Blog

PR In Your Pajamas

This blog is greatly aimed at entrepreneurs and other individuals that want "D.I.Y" (do it yourself) PR. It is a sort of playbook that they can use without the necesity of having to hire an expensive firm; practical lessons needed in the business environment.

http://prinyourpajamas.com/ 

Shift Communications

The shift blog is a blog where you can find information about social media as Snapchat, Facebook, Twitter, etc. There are a lot of aticles about Public Relations and how you can applicated to your daily life. The images are colorful. It gives you advices about how to be a media expert, how to talk in public, etc.

http://www.shiftcomm.com/blog/

 

PR Daily

This blog's aim is to inform you about the daily Public Relations news going on (especially in America). It has a wide variety of articles from a range of topics all relating to PR. It gives you the option to see: 

• Social Media 
• Media Relations
• Crisis
• Marketing
• Writing and editing 

http://www.prdaily.com/MediaRelations/MediaRelations.aspx

Uses of ICT on Language III

Services III

Goals:

1. Personnel  performance  
2. Human Resources-related  business  processes  
3. Supportive information and communication technology (ICT)

Human Resources Management

Development and well-being of the people working in organizations such as:

• human  capital  management
• corporate  social  responsibility
• organization development
• reward management
• employee relations 
• employee well-being 
• health and safety
• provision of employee services

Performance Drivers

The term “performance driver” is used to mark activities or actions that increase potential to achieve higher level of corporate performance.

Performance Drivers can be divided into two categories:

* generic and speficic

* recurring and no-recurring

1. free up time for critical management tasks
2. increased human resource processes/practices contribution to organizational outputs
3. attention to security and the necessity of “being prepared for anything”
4. quick return to adequate performance levels

Teaching III
UNESCO’s education policies & projects

1. Inculcating the community’s core values
   and passing on its cultural legacy.
2. Supporting the personal developtment of children, young people and adults.
3. Promoting democracy and increasing participation in society.
4. Encouraging cross-cultural understanding and the paceful resolution of the conflict.
5. Supporting economic developtment, reducing poverty and increasing widespread prosperity.

The frame-work project:

• ICT-CFT emphasizes poverty reduction, quality of life & improvements in the quality of education 
• ICT-CFT is the key to poverty reduction and increased prosperity
• ICT-CFT seeks to balance human well-being with sustainable economic development

The 6 aspects of a teacher's work:

1. Understanding ICT in education
2. Curriculum and assessment
3. Pedagogy
4. ICT
5. Organisation and administration
6. Teacher professional learning

- Curriculum→ improving basic literacy skills through technology
- Pedagogical practice→ the use of ICT tools and digital content as part of a whole class
- Teacher practice→ knowing where and when to use technology for classroom activities

Knowledge deepening

To increase the ability of students, citizens and the workforce to add value to the society and the economy by applying the knowledge gained in school subjects to solve complex real-world problems

• Problem solving
• Communication 
• Collaboration
• Experimentation
• Critical thinking
• Creative expression 

Implementation

Courses and professional  learning activities should not consist of a small number of disconnected competencies.
They have to be selected (relevant) modules.
Professional learning providers and teacher-educators are encouraged to offer suggestions to UNESCO.

Development paths

Teacher educations programmes are often out of phase with development goals.

ICT-CFT provides education policymarkers
with policy objectives in the form
of new approaches to teaching.

Different Societies

However, countries differ in their social and economic situations and their development goals.



The aim of ICT-CFT is to provide a common education improvement framework applicable to MULTIPLE situations and  MULTIPLE development paths.
Countries with different growth strategies will find different parts of the framework useful.

Traslation III

There is a wide range of information and communications technologies (ICT) available to translators today:

1. general-purpose software applications 

2. special- purpose software

Internet has transformed the way in which translators receive and deliver translation assignments, with much of this now being undertaken via electronic mail, rather than by fax or via the conventional postal system.

PROJECT

The purpose of the project is identfy the adoption of information and communication technologies by freelance translators in the UK.


ICT strategy: covering translators' opinions and thoughts about ICT use in their translation workflow, their perceptions of translation technologies, and their approaches to business planning and strategy issues.

Translator´s experience

• 24% had between 6 and 10 years 
• 36% had between 11 and 20 years' experience 
• 20% had worked as translators for over 20 years 
• 20% were relative newcomers 
• 63% were female
• 71% have a bachelor level or master degrees

The principal languages covered by the respondents were as follows:

• German to English (37%),
• French to English (37%),
• Spanish to English (16%).

The most common subject specialisms were:

• business / commerce 
• technical translation (science and technology)
• legal translation

Respondents were asked to indicate the software applications they use in their translation work.

1. Document production activities 
2. Information search and retrieval activities 
3. Translation creation activities
4. Communication activities
5. Marketing and work procurement activities
6. Business management activities

Uses of ICT of Language II

SERVICES II

 
Business activity creates jobs, cultivates inter-firm linkages, enables technology transfer, etc.

Key strategies:

1. Creating inclusive business models: involving the por as employes, entrepeneurs, suppliers, distributors, etc.
2. Developing human capital: improving the health, education, experience and skills.
3. Bulding institutional capacity: the industry associations, market intermediaries, governtments, etc.
4. Helping to optimize the "Rules of the Game": shaping the regulatory and policy frameworks and business norms that help determine how well the economic opportunity system works and the extent to which it is explusive of the por.

 It must be divided into a gerarquicamente pyramid and so it can function properly.

CASE PROFILES

A bridge between two worlds:
Emerging: emerging fintech technologies & inovations = disruptive.
Access: digital finance innovation = trust.
Legacy: estabilished institutions and markets = estabilished.

Emergining mobile transactions:

• Smart
• Globe
• M-pesa
  
  

Smart communications Smart Money:
Objectives:

• To differenciate itself in the market.
• Reduce costumer churn.
• SMART MONEY ACCOUNT = deposit and withdraw cash at a Smart store.

Globe telecomes G-CASH:

• Enriche peoples lives through communications.
• Provides financial services itself.

Vodafone and safaricoms M-PESA:

• Focused on enabling microoan receipt and repeiment.
• Deposit and withdrawals, money transfer and prepaid Artime purchase.

MICROSOFT INOVATION CENTERS:

• Govertments, universities, industry association.
• Catalize the growth of local software economies.
• Careers and business in Software industry.

Govertment = provide public services = technology
Critizens = recieve benefits = technology

THE ROLE OF THE ICT SECTOR IN EXPANDING ECONOMIC OPPORTUNITY:

• Hadware
• Software
• Internet
• Telephony
• Application
• Support service

Relevant content and applications are integral parts of the value proposition and the "network effect".

TRAINING AND DEFINITION OF THE MOST IMPORTANT FUNCTION.

TECHING II
 

• Information and communication technologies ICT have become commonplace entities in alla aspects of life.

ICT enchancing teaching and learning process

• ICTs have the potential to accelerate, enrich and deepend skills, to motivate and engage students.
• ICT can help revitalize teachers ans students.
• This an help to improve and develop the quality of education.

How to achive this
Teachers need to be involved in collaborative projects and developtment of intervention change strategies.

How to introduce ICT in class

Conditions for teachers to introduce ICT into their classrooms:

1. Teachers should belive in the effectiveness of technology.
2. Teachers should belive that the use of technlogy will not cause any disturbances.
3. Teachers should belive that they have control over technology.

Easy Access to learning:

• Students can now browse through e-books.
• Access to: resourse persons, mentors, experts, researches and professionals.

Use of ICT in education develops higer skills such as collaborating across time and place and solving complex real world problems.


ICT enchancing learning environment

• ICT is a potentially powerful tool for offering educational opportunities.
• ICT envirotment improves the experience of the students and teachers for better results.

Learning Motivation


ICT provides motivation learn.

• Videos
• Television
• Multimedia computer software: combine text, sound and colorful moving images.

ICT plays an important task as mediator of cognitive developtment.

Scholastic performance

• ICT helps students to their learning by improving the communication between them and the instructors.

Programme for international student assessment (PISA).

 

TRANSLATION II

The new information and communication technologies (ICT) and translation competences.

Bilingual person: some that can communicate in two languages.

Translator person: transforms words and ideas to another contexts. knowledge communicate in a different language, to transfer ideas.
There are specifict abilities that a translator has to.

What is a competence?

Combination skills, aritudes and behaivour that leads individuals beings able to perform a certain task to give level.

Translation Competence Model

Knowledge about translation instruments; Translator:

1. Textual and communicative competence.
2. Cultural and intercultural competence.
3. Competence about the knowledge of the theme of translation.
4. Proffesional and instrumental.
5. Interpersonal competence = (put yourself in the other person).
6. Good composition and production of texts.

ICT tools helpful for translation

General tools:

• The internet
• The use of corpus linguistic
• Monolingual
• Bilingual
• Software: Word and acrobat reader.

Specific for translation:

• Machine translation
• Computer assisted translation

Reception, Transfer and Formulation.

Reception: understand the context 100%
Transfer: transfer words into the target language.

Uses of ICT on Language I

The Use of ICT on Language I

Teaching II

ICT has an increasing role to play. This because during 1995 to 2002 the US had an impressive overall growth…one third of this growth was attributable to ICT.

An estimated onethird of the world has never made a phone call and only one tenht have used the internet.

Challenges

Access is a several bottleneck for increased ICT use. 

But we all know that telecommunication cost are the largest component.

Robustness

Telecommunications equipment is designed to have “five 9s” of realiability, 99.999% uptime, or just 5 minutes of downtime per year.

Control of internet is everything.Internet Governance is closed linked to what we want the Internet to do.​
Some changes may be required to make it more inclusive, reliable, and responsive to users needs. We often use internet just as an working saver and not as a tool.

Economic models, markets and role of ICT

Market-driven models alone will not push ICT into developing regions.​ Leapfrogging into advanced technologies offers strong potential for cost-effective deployment.​ Developing regions area large but untapped market…but their needsare not neccesarily the same as in developed regions.

Information and communication technologies can change, simulate, gather, transmit. ​

-Teacher: Should become effective agent to be able to make use of technology in the classroom. ​-Training program: Technology should be used as a tool to support the educational objectives.

Learning environments.

-Teaching as a objetc of study

-And as aspect of a discipline

to:

-support  -subject of study  -create new curriculum

Available Support & Computer Attributes

Guskey: Summative evaluation: is conducted after the activity. Allows participants to judge the overall merit or worth of the activity and givrs decision makers the information they need to plan for the future.The formative evaluationis conducted during the professional development activity. Provides feedback and changes that can be made to make it more valuable to participating educators.​

• Teachers did not want to use computers because they were not sure where to turn for help when something went wrong while using computers. Some of this teacher didn't have an computer education.
• Computer acces has often been one of the most important obstacles to technology adoption and integration worldwide.​
• Teachers who had computers were more likely to use them in instruction than teachers who did not; more than 50% of teachers who had computers used them for research and activities related to lesson preparation.
• The lack of funds to obtain the necessary hardware and software is one of te reasons teachers do not use technology in their clases. 

• Vigotsky: learn a language through social context.

Translation I

The demand for well prepared linguists is increasing in this globalized world.

Production and accessibility 

Many of the researchers and teachers exploring the model of situated learning have accepted that the computer can provide an alternative to real-life setting, and that such technology can be used without sacrificing the authentic context which is a critical element of the model.

 Professional skills

wiki-uses: Wikis facilitate targeted coaching and scaffolding. The exercises described are completed by feedback provided by the lecturer (using a different colour for annotations). Specific grammar or language issue can be corrected in detail.

Being a good translator requires a lot of skills and practices but technology is a very useful tool in translation.

Learning experience 

The reflexive and critical dimension, which will foster flexibility and an awareness of professional skills in expert linguists, can be further enhanced by ICT, in particular for interpreting. Access to professional booths is limited during the training and after, but graduates need to keep those skills up. 

The variety of pedagogical tools provided by these new technologies (ITC) facilitate the production of authentic materials, enabling a valuable situated learning approach.